Holiday season is just around the corner and it’s time for some of the biggest sales of the year!
While people enjoy massive discounts on their favorite products, events like Black Friday and Cyber Monday benefit the businesses as well.
National Retail Federation mentioned that an estimated 197 million people shopped from Black Friday to Cyber Monday.
If you wonder why some stores hit record-breaking sales during Black Friday and Cyber Monday, while others barely make a dent, the difference lies in preparation and strategy.
The digital marketplace becomes a battleground during these peak sale periods. Without a foolproof plan, you risk losing out to competitors and seeing minimal returns on your investments.
Dropshippers who reach a wider audience and bring in more revenue during the season usually prepare months before, ensuring their suppliers have enough inventory, and they can manage all these orders – there’s a lot that goes into preparing for the sale season.
So, if you’re also an online business owner, looking for ways to boost your sales and bring in more money this Q4, get ready to know it all.
This article will guide you through a series of proven tips to transform your online store for the sales rush.
8 Helpful Dropshipping Tips for Black Friday and Cyber Monday
Tip 1: Optimize Your Website’s Design
Your website is the first introduction of your business to the potential customer, especially if you’re not running ads. Making a few changes in your website’s homepage is more likely to adjust customers and encourage them to make a purchase before the sale ends. Here’s how you can update your homepage to reflect the Black Friday or Cyber Monday theme:
- Add a banner and eye-catching graphics to your website relevant to Black Friday/ Cyber Monday
- Add a real-time countdown to build anticipation
- Integrate quick buy buttons to facilitate faster purchases
These changes on your website create an exciting and seamless shopping experience. They encourage visitors to convert by proposing urgency.
Tip 2: Smart Product Tagging
Adding products to your website is not enough; you need to do it smartly. Using specific, searchable tags for all your products makes it easy for customers to find the desired items. Leverage research tools and think of search queries that the customers might use. Implement tags based on popular search terms and monitor which tags perform best to adjust your strategy on the fly. Using SEO title tags and descriptions is a bonus when you want to propel your products to the top in SERPs.
Tip 3: Create Urgent Promotions
If there’s something that boosts sales besides lucrative discounts, it’s urgency. Customers tend to check out faster when you create offers that expire within a time period or mention that the offer is valid for only a particular number of people.
For example: Offer flash sales that last only an hour or free shipping for the first 100 orders. These tactics create a frenzy that encourages shoppers to buy on impulse before the deal runs out.
Tip 4: Extend Your Promotional Period
This tip might seem slightly different from tip 3, but you can combine the two for best results. Don’t confine your sales to one day. Extend your promotional period to cover the whole weekend or even the week. Announce this early through emails and social media to keep your audience engaged for longer and increase the chances of repeat customers.
If you want to make it even better, create different urgent promotions every few days to keep the customers interested. Ending the promotion at a particular time proves legitimacy, and also makes the customers wait for the next one.
Tip 5: Curate Special Product Bundles
Discounts, coupon codes, and bundle deals are the best ingredients of a successful sale recipe. Bundle deals are irresistible. Group related products and offer them at a discounted rate.
For example, put up a smartphone with a case and earbuds at a special price. Bundles increase the perceived value and can significantly boost your average order size. We’ve all probably bought items at least once in our life because they cost less together. So, you can mention the separate prices with each product, showing how much they save on buying the bundle.
Tip 6: Competitive Pricing Strategy
There are customers who buy the first product they come across, but then there are customers who look for the best price. Conduct market research to ensure your deals are competitive but still profitable. Consider dynamic pricing strategies where prices are adjusted based on real-time market demand. Pricing your products efficiently enables you to sell to all kinds of buyers.
Tip 7: Diversify Your Supplier Network
Remember we mentioned that a lot of planning goes into successful sale season for a business? Supplier management is one of them. If your supplier can cater to a specific number of orders only, what to do? Diversify your supplier network.
Diversifying your supplier network reduces the risk of stock shortages and allows you to offer a broader range of products. Strong relationships with multiple suppliers can also lead to better pricing and exclusive deals.
Tip 8: Ramp Up Your Marketing Efforts
Marketing is unarguably one of the most important elements of business today, especially for online businesses. Digital marketing enables you to reach people in different parts of the city, country, or continent you’re selling to.
Start teasing your Black Friday/ Cyber Monday deals weeks in advance. Use targeted ads to reach specific demographics, and engage with your audience through frequent social media updates. Don’t forget to personalize your email marketing campaigns to make your customers feel special.
Final Words
Business owners around the world, including dropshippers, have learnt the art and science of leveraging high-sale seasons by offering discounts and promotions. You can also be among the best sellers by following these dropshipping tips for Black Friday and Cyber Monday. Start by optimizing your website to give it a sale season look. Create urgent promotions, curate special product bundles, and extend your promotion period to encourage customers to buy their favorite products. While you do all this, make sure to keep the prices market competitive and ramp up your marketing strategies for the best results.
Implementing these strategies during Black Friday and Cyber Monday sales will not only help you survive the competition but ensure that you thrive.
So, are you prepared to skyrocket your store’s performance? Get in touch with Wefulfil to make the best out of this high-sales season!
