For ecommerce brands shipping directly from China to customers in Australia, the US, the UK, Europe, Canada, and New Zealand, delivery performance is not determined by one single number.
A realistic shipping benchmark depends on several variables:
This monthly report summarises Wefulfil’s July 2026 global shipping performance across major fulfilment routes and explains what the data means for DTC brands using China-based fulfilment.
In July 2026, Wefulfil's shipping data showed a clear split between improving Australia express performance and slower European delivery across several routes.
For brands, the key point is not simply whether a parcel can arrive fast. The more important question is:
| Destination | 6 Natural Days | 8 Natural Days | 10 Natural Days | 13 Natural Days |
|---|---|---|---|---|
 USA | 9.07% | 43.11% | 73.59% | 94.52% |
 Australia | 12.61% | 47.17% | 77.47% | 93.88% |
 UK | 21.79% | 75.09% | 92.98% | 98.94% |
 Canada | 13.85% | 57.86% | 86.15% | 97.10% |
 Germany | 5.18% | 42.07% | 77.13% | 97.26% |
 New Zealand | 14.62% | 61.74% | 88.49% | 98.44% |
 Spain | 4.10% | 21.99% | 45.27% | 80.69% |
 Italy | 4.29% | 40.00% | 75.71% | 95.71% |
 France | 8.11% | 37.84% | 58.92% | 77.30% |
 Netherlands | 12.26% | 46.45% | 74.19% | 98.71% |
| Destination | 6 Natural Days | 8 Natural Days | 10 Natural Days | 13 Natural Days |
|---|---|---|---|---|
| USA | 1.96% | 16.87% | 45.72% | 81.91% |
| Australia | 3.25% | 30.28% | 68.17% | 91.97% |
| UK | 1.21% | 32.38% | 74.23% | 94.88% |
| Canada | 1.69% | 24.66% | 63.48% | 92.19% |
| Germany | 0.00% | 23.41% | 60.32% | 85.71% |
| New Zealand | 5.83% | 37.86% | 70.87% | 98.06% |
| Spain | 0.00% | 5.74% | 22.13% | 53.28% |
| Italy | 0.00% | 9.18% | 42.86% | 81.63% |
| France | 0.33% | 4.56% | 20.72% | 58.81% |
| Netherlands | 5.27% | 30.53% | 64.13% | 90.19% |
| Destination | 6 Natural Days | 8 Natural Days | 10 Natural Days | 13 Natural Days |
|---|---|---|---|---|
| USA | 50.00% | 86.49% | 96.28% | 99.32% |
| Australia | 44.92% | 79.67% | 96.39% | 99.02% |
| UK | 53.76% | 90.74% | 97.82% | 99.23% |
| Canada | 13.82% | 60.37% | 85.75% | 95.57% |
| Germany | 12.73% | 53.63% | 80.96% | 95.07% |
| Spain | 10.22% | 37.77% | 61.91% | 90.22% |
| Italy | 5.82% | 40.71% | 68.92% | 90.89% |
| France | 0.65% | 7.11% | 32.16% | 65.67% |
| Netherlands | 16.99% | 41.45% | 86.07% | 95.44% |
| Destination | 6 Natural Days | 8 Natural Days | 10 Natural Days | 13 Natural Days |
|---|---|---|---|---|
| USA | 9.64% | 48.25% | 82.66% | 96.01% |
| Australia | 0.00% | 40.43% | 82.27% | 95.74% |
| UK | 20.91% | 90.08% | 99.22% | 99.71% |
| Canada | 3.85% | 39.74% | 74.29% | 92.25% |
| Germany | 5.31% | 27.00% | 51.60% | 86.53% |
| Spain | 5.88% | 27.05% | 53.59% | 88.27% |
| Italy | 2.35% | 32.33% | 66.23% | 89.39% |
| France | 0.65% | 7.11% | 41.26% | 77.25% |
| Netherlands | 21.78% | 50.57% | 74.65% | 96.64% |
| Destination | 6 Natural Days | 8 Natural Days | 10 Natural Days | 13 Natural Days |
|---|---|---|---|---|
| USA | 0.61% | 13.36% | 43.49% | 88.56% |
| Australia | 0.30% | 37.39% | 68.69% | 94.83% |
| UK | 2.17% | 62.11% | 89.44% | 100.00% |
| Canada | 3.70% | 16.67% | 48.15% | 89.81% |
| Germany | 1.67% | 2.09% | 14.64% | 43.93% |
| New Zealand | 13.04% | 63.04% | 80.43% | 97.83% |
| Spain | 0.01% | 4.80% | 17.42% | 45.23% |
| Italy | 2.41% | 18.87% | 46.48% | 76.84% |
| France | 10.11% | 38.61% | 68.65% | 92.19% |
| Netherlands | 10.11% | 38.61% | 68.65% | 92.19% |
| Destination | 8 Natural Days | 10 Natural Days | 13 Natural Days | 16 Natural Days |
|---|---|---|---|---|
| USA | 2.28% | 17.12% | 64.39% | 93.62% |
| Australia | 3.70% | 26.02% | 68.19% | 90.69% |
| UK | 4.33% | 73.33% | 97.67% | 100.00% |
| Canada | 2.44% | 17.07% | 51.22% | 73.17% |
| Germany | 0.00% | 41.78% | 89.33% | 98.22% |
| New Zealand | 15.92% | 57.82% | 88.27% | 98.04% |
| Spain | 0.00% | 0.00% | 34.32% | 91.69% |
| Italy | 0.66% | 23.03% | 76.97% | 96.71% |
| France | 0.00% | 1.51% | 55.42% | 97.41% |
| Netherlands | 5.62% | 55.62% | 99.44% | 100.00% |
Based on the July 2026 data, we have identified several key factors affecting global delivery times:
Delivery performance across Europe was materially slower in July, with the most significant impact concentrated at the France and Netherlands gateways. Germany also experienced a backlog after a sorting-machine outage required manual sorting, affecting more than 20 orders and slowing onward processing. Wefulfil is actively seeking higher-quality routes to improve delivery speed and reliability.
Delivery performance to Australia showed a clear improvement in July. For general goods, 79.67% of parcels were delivered within 8 natural days, 96.39% within 10 days, and 99.02% within 13 days.
Repeated inspections during July affected delivery times for parcels to the US, creating additional variability across affected consignments.
In most cases, Premium Express provides stronger delivery predictability than Economy Shipping, especially for general goods and higher-value products. However, delivery speed still depends on the destination country, product category, customs checks, and carrier handover speed.
Cosmetics and special goods often require more careful declaration, handling, and customs review. These categories may face more route restrictions than general goods, which can make early delivery windows less stable.
Brands should be careful with fixed delivery promises in July, particularly for France, the Netherlands, and Germany. A realistic delivery policy should reflect the product category, shipping line, current gateway conditions, and available alternative channels.
Premium Express is generally more suitable for launch campaigns because it provides stronger delivery predictability. For campaigns with strict customer expectations, economy or special goods routes may create higher delay risk.
Monthly shipping reports help brands understand real delivery patterns instead of relying on generic shipping promises. This makes it easier to choose the right shipping line, set customer expectations, and manage fulfilment risk.
We can help you analyze your product mix and build a shipping structure that balances margin and customer satisfaction.
