Who knew an app designed for users to share short-videos after the local success of Douyin by the same company would become such a global hit.
TikTok was launched in 2016 and reached 1 billion followers by 2020. Today, TikTok has over 1.5 billion monthly visitors, making it an important player in the marketing and advertising landscape. All kinds of businesses worldwide leverage TikTok to reach their target audience.
Today, we’re tackling a hot topic: the challenges of TikTok organic dropshipping. If you’re looking to leverage TikTok for your business without splashing out on ads, you’re in the right place.
Wefulfil understands the importance of TikTok for reaching the potential customers to boost organic dropshipping and build your credibility. So, we’ve put together a comprehensive guide to help you through the challenges of TikTok organic dropshipping for a successful business.
What is TikTok Organic Dropshipping?
Imagine this: you set up a store right on TikTok, create engaging, fun videos and sell products directly to users who can buy them with just a few clicks. It’s all about using the power of TikTok’s vast reach without spending a dime on ads.
Sounds fantastic, right? But, as with all good things, it comes with its share of challenges.
You might be taken aback when these unexpected challenges hit you on your TikTok. Understanding these will help you cater to these issues more efficiently without wasting time and making the best out of this thriving social media platform.
Challenge 1: Time-Intensive Content Creation
TikTok is not your traditional platform where you’d add your friends and colleagues, share a few pictures, get some likes and comments, and be happy. Similar to Instagram, it is the creator platform. It is the perfect space for people to gain popularity and become influencers in different niches. This has also enabled businesses to leverage from their TikTok presence.
To catch the eye of the TikTok crowd, your content needs to be fresh, appealing, and above all, engaging. From brainstorming creative ideas to filming and editing, producing standout TikTok videos is no small feat. You might need to engage influencers in your niche or hop on the latest trends to ensure you don’t stay behind others.
Get in touch with us for useful tips on efficient video production and tools that can save you time while keeping your content top-notch.
Challenge 2: Steep Learning Curve
As we mentioned earlier, TikTok is not one of your traditional social media platforms. Most of TikTok users are Gen Z, allowing you to reach your target audience (especially if you want to reach Gen Z).
TikTok has its own culture and style. Mastering this platform means understanding what resonates with the TikTok audience, not to mention getting a grip on the myriad of editing tools and features TikTok offers.
However, understanding TikTok can help your business massively, gaining a lot of traction that can ultimately convert into customers. The steep learning curve can be time-consuming and require effort, but once you master it, your business will bloom in no time. Plus, Gen Z loves relatable content. If you can work on that, you can reach the majority of the people in the blink of an eye!
Challenge 3: Dependence on TikTok’s Algorithm
As much as TikTok is beneficial for businesses, the algorithm may or may not always work in your favor, eventually harming your business. Visibility on TikTok heavily relies on its algorithm, which can feel like a rollercoaster. One day your video might hit millions, the next day it might not. It can be seriously daunting to see your content not reach the right audience.
TikTok’s algorithm is strictly personalized to your liking, and you’ll see videos of your interest pop-up in your ‘for you’ page religiously. Now, if you watch a few videos from one creator, TikTok will fill your feed with similar videos from the same or other creators. This is a blessing and a curse in one.
Let’s say you like a creator or a business account and enjoy their videos. A few days later, you see something interesting and see more videos like that to kill time. However, TikTok’s algorithm will take it as a signal and keep showing you these videos. Eventually, the previous content gets replaced by the new one and you might not see videos from the business pages you were already interested in.
TikTok analyzes how much time you spend on watching a video and tracks likes and comments on videos to understand what interests you. So, if you watch videos without the intent to later get back to that kind of content, the duration of watching them decides if they’ll appear in your feed again or not.
Thus, this can be highly detrimental to the business’s health as the algorithm takes on the changes in interest immediately, changing the feed in no time.
Conclusion
TikTok is the Facebook for Gen Z. If you’re a millennial reading this, you might remember the craze around Facebook when it came out. Everyone wanted to be on the app, share photos and memes, and leave comments and likes. Today, the same is happening with TikTok. Most of the users on TikTok are Gen Z individuals who love making short-videos and collaborating with other creators from around the world. The videos could be funny, informational, or even unsuitable for consumption sometimes, but TikTok has it all. Eventually, it has become the perfect platform for businesses to reach this newer potential customer pool that enjoys short-form content. You can create content on TikTok leveraging the recent trends and reach your audience without needing to spend on advertising.
Now, while these challenges might seem daunting, they are not insurmountable. With the right approach and tools, you can thrive on TikTok without paid advertising.
Get in touch with Wefulfil and our experts can help you grow your dropshipping business on TikTok organically; it might seem challenging and time-taking, but it’s worth every moment. You’ll love seeing your brand grow organically and reach heights of success!
