A practical shipping model for Australian DTC brands that need flexible delivery to Australia, New Zealand, the US, UK, Europe, and Canada — without building separate local inventory systems too early.
Last reviewed: 17 July 2026
This model is designed for Australian DTC brands that want shipping to work as part of a broader China-based fulfilment strategy — not as a disconnected logistics layer. It supports brands that need one inventory point, flexible parcel routes, and delivery options that can scale from Australia into other markets.
Keep inventory and shipping closer to the source.
Use one shipping model across Australia and key global markets.
Choose Economy or Priority based on margin, urgency, and product type.
See the warehouse behind the shipping model, then explore how our team prepares orders for delivery.
A view of the storage aisles at our China warehouse, where inventory is held before order fulfilment.
Our China 3PL walkthrough introduces the warehouse and the fulfilment model supporting Australia-bound orders.
Watch the China 3PL walkthrough →Indicative business-day standards are shown for planning. Final route selection and timing depend on destination, product type, packed weight and dimensions, documentation, and current channel eligibility.
Battery, electronics, cosmetics, health and other sensitive products require product, documentation, destination and current-route review before eligibility or timing is confirmed.
China-based shipping is not always the best answer. Local or overseas warehousing may make more sense when one market has already reached stable demand, faster local delivery is essential, or the business is ready to hold larger inventory positions closer to the customer.
Compensation is not automatic. When the applicable delay conditions are met and a customer complaint or claim is raised, the shipment enters the relevant evidence and channel review process.
Shipping transparency
Monthly logistics reports for delivery performance, route updates, operational standards, and key shipping notes across Wefulfil's China-based fulfilment lanes.
The August 2026 report measures historical delivery performance in natural days. Planning estimates above use business days.
Review August 2026 delivery performance by destination, product category and shipping line, plus operational notes.
See July's shipping performance snapshot, including delivery standards, route observations, and operational notes.
See June's shipping performance snapshot, including delivery standards, route observations, and operational notes.
Yes. The Wefulfil channels presented on this page operate on a DDP basis, with import duties and taxes coordinated as part of the route. Applicable Europe services currently carry an additional EUR 3 charge; the exact route and charging basis are confirmed during route review. Product eligibility and route availability remain subject to review.
No. The planning estimates above use business days, excluding weekends and public holidays. Historical shipping reports may use a different day basis; check the unit stated in each report.
The shipping estimate starts when the parcel is dispatched. Order processing and warehouse preparation before dispatch are separate from the transit estimate.
Yes. Many brands route bestsellers and VIP orders via Priority, and keep other SKUs on Economy.
Share your destination markets, product type, packed weight and dimensions, documentation, order profile and delivery goal. Your Account Manager can then review current eligible route options.
Your destination postcode, product category, packed weight and dimensions help determine the eligible route and final quote. Billable weight is the higher of actual weight including packaging and dimensional weight. Check any applicable postcode surcharge with your Account Manager before confirming the quote. How shipping weight is calculated
That usually becomes more relevant once demand is stable enough in one market to justify local inventory and faster local delivery.
Share your destination postcode, product details, packed weight and dimensions, estimated order volume, and delivery goals.
We will review the available route options and the information needed for a quote.
