Running a Shopify store is not as simple as it once used to be. To run a successful dropshipping store, you must have to cope with the high competition and the forever-changing trends of the market. To make things easier for your dropshipping business, a great deal of Shopify marketing tools are available online. These tools help you automate processes, enhance engagement, and drive sales to reach your business goals.
There are several marketing tools for different purposes, including SMS and email marketing, product reviews, Search Engine Optimization (SEO), affiliate marketing, live chat for customer assistance, and more. All these tools offer varying pricing plans, making them suitable for new small-scale dropshipping stores and large-scale businesses. Let’s have a detailed look at the top 4 Shopify marketing tools for your dropshipping store.
Tool 1: Judge.me – Product Reviews
What makes your leads sure about your products to make a purchase?
It’s the existing customer reviews about your products as well as customer service. This means that it is vital to show your potential leads the best reviews in detail. Judge.me exactly knows how to do that job for you. The Shopify marketing tool collects all your customer reviews, in-email reviews, photos, video snippets, and ratings in one place. Judge.me also sends an automated request to your customers to review the product after their purchase. By collecting every possible review and rating detail, Judge.me helps new customers gain trust in your dropshipping store and eventually click that “Buy now” button.
From its versatile options for displaying customer reviews for store credibility to boosting SEO for enhanced visibility, the tool does it all to increase conversion rate and sales for your Shopify store. It is a pocket-friendly Shopify marketing tool that helps small businesses. Judge.me offers the following two plans:
1. Free Plan
You can subscribe to this plan for $0/month and get a lot of features, including photos, videos, in-email reviews, and review moderation. You also get unlimited review requests, SEO-rich snippets, and review importing.
2. Awesome Plan
Judge.me offers an awesome plan with all the free plan options along with many more features, including automatic reminders, Facebook social push, Google shopping, drag-and-drop email editors, Q&As, and customized requests. You can subscribe to the awesome plan for only $15/month.
Tool 2: SMSBump – SMS Marketing & Email
If a customer has added your product to their cart, what is that you must do to hit the right spot to make them buy?
All you need is to send them product emails and SMS at the right time, and SMSBump does just that for you. SMSBump is the largest SMS marketing tool for Shopify stores. It is a powerful tool that helps you send emails and SMS about shipping details, abandoned carts, discounts, and deals to your customers. You can add your store URLs in these SMS or emails with a call-to-action to get your customers to click and buy if they will.
SMSBump detects your customers’ IP addresses and phone numbers and sends marketing emails considering their time zones. This feature automatically saves you from sending any email or SMS at inappropriate times like 12 am. Plus, the Shopify SMS marketing tool helps you add coupon codes and time-sensitive deals to create a sense of urgency for increased sales.
Other than SMS and email marketing, SMSBump can assist you in A/B testing, advanced actionable analytics, and campaign scheduling. You can get all these marketing features and many more in different monthly packages discussed below.
1. Free Plan
In its free plan, SMSBump offers impressive features, including customized automated SMS, 24/7 email and chat support, advanced analytics, campaign builder and planner, and more. SMSBump will not charge you for any of these features. You only have to pay the SMS or MMS service charges depending on the location of your customers.
2. Growth Plan
This plan is ideal for new businesses looking for a pocket-friendly tool for efficient SMS marketing. You will get all the free plan features along with other features like unlimited opt-in keywords, SMS conversations, advanced analytics, a Growth plan, and more. You can subscribe to the Growth plan for as low as $19/month (plus the SMS charges).
3. Prime Plan
SMSBump offers a prime package with the best features at only $59/month (exclusive of SMS charges). In this plan, you get all the previously discussed features, plus priority emails and chat support, time zone-based messages, your brand URLs, and more.
4. Powerhouse Plan
The mother of all the above-mentioned packages is the Powerhouse Plan by SMSBump. Along with all the features of the previous packages, you get Shopify POS integration, AI-powered predictive segmentation, and even an onboarding specialist. Moreover, you get unlimited A/B testing and a customizable analytics dashboard, all at $199/month + SMS charges.
5. Enterprise Plan
What if one of the packages has all you need, but some features won’t be of much use to you?
SMSBump gives its customers the privilege to customize their feature plans based on their business needs. Only select the features that you will need and get a price quotation and feature package custom-made for you.
Tool 3: UpPromote – Affiliate Marketing
Affiliate marketing is a hidden gem for your business growth, and UpPromote is the key to unlocking its potential. The marketing tool helps set up affiliate and referral programs with ease to grow businesses. You can customize your own affiliate program with customized links and portals, as well as rewards and discounts with its enterprise package. It also opens gates for influencer marketing and offers easy-to-use tools for reports and growth tracking.
UpPromote offers four pricing plans for varying business needs, including a free $0/month plan with all basic features to start an affiliate campaign. Its other three plans are the Growth plan ($29.99/month), the Professional plan ($89.99/month), and the Enterprise plan ($199.99/month), each with better and more advanced features.
Tool 4: Powerful Contact Form Builder – Customer Contact Form Builder
Whether small or big brands, each store needs a contact form for seamless communication with its customers. Building a contact form seems quite hectic with all the coding needs unless you have the Powerful Contact Form Builder by your side. It is a powerful tool that needs no coding to build contact forms for your customers. All you have to do is select a form template, customize it your way, select where you want it to appear on your website, and you are done.
You can subscribe to Powerful Contact Form Builder’s monthly or yearly packages to make your life easy. They offer a free plan, a Premium plan for $9.99/month, and a Pro plan for $19.99/month. You can take a 7-day free trial for the Premium and Pro plans to discover which of the plans suits your business needs.
Conclusion
To reach your business goals, winning marketing strategies are a must. With these Shopify marketing tools, you can efficiently carry out your marketing plan. Be it email and SMS, affiliate marketing, or product review display, use these tools for their best potential and enhance your store’s visibility and functionality. Promote your products and brand at the right time using the right tools and see a visible increase in conversion rate, sales, and ROI for your dropshipping business.
