“TikTok is not a professional platform.” “Gen-Z uses TikTok for making fun videos only.”
Businesses around the world thought the same when TikTok was released.
Initially starting as a lyrics dubbing platform by the name Musicly, TikTok gained massive popularity over the next few years, becoming one of the most popular social media platforms.
And you know what’s the surprising part?
Today, TikTok is not only a platform where teens and young adults share videos on interesting concepts. Now, it also caters to a huge number of businesses who use the app to reach their target audience. Marketing has moved from massive billboards to TikTok reels and trends.
So, are you ready to take your dropshipping business to the next level using TikTok?
With over 800 million active users, TikTok is not just a platform for entertainment; it’s a goldmine for businesses and marketers!
While TikTok primarily comprises Gen Z, it’d be wrong to assume that only Gen-Z uses the video-sharing app. TikTok comprises audience of all ages from all around the world.
Today, we’re going to explore three powerful strategies to market your products and boost your business on TikTok: Paid Ads, Influencer Marketing, and Creating Organic Content.
But before that, let’s tell you how you can set up your TikTok ads account seamlessly to run ads for your business. It’s a straightforward process with simple steps, requiring just a few details.
How to Set Up TikTok Ads Account?
- Go to the Advertising on TikTok page.
- Sign up using your email/ phone number and a password.
- Agree to the terms and conditions and tap ‘Sign Up.’ You’ll receive a verification code on your mentioned email or phone number.
- To create an advertiser account, TikTok requires the following:
- Country or region
- Industry
- Legal business name
- Time zone
- Phone number
- Currency
- Agree to the terms and select ‘Register.’
- Provide the payment information (it may also include tax information).
- Select the payment method.
- Click ‘Go to Ads Manager’ once you’re done.
How to Advertise Your Dropshipping Business on TikTok?
As we mentioned, TikTok is a goldmine for marketers.
TikTok ads? Great. Influencer marketing? All the hype. User-created content? Sells like hot buns.
So, TikTok can be the perfect choice if your brand image and tone are slightly on the informal side. Though there’s no denying that all kinds of businesses are leveraging TikTok in one way or the other to reach their target audience. Some might be sharing trendy dances, while others are posting aesthetic videos of their products that make you fall in love with them instantly – every product has an audience there!
Let’s talk about how you can utilize each of these ways to advertise on TikTok to boost your online business.
TikTok Paid Ads
TikTok Paid Ads are much like Facebook Ads, but with a direct line to the vibrant Gen Z audience. Start by logging into TikTok Ad Manager and creating our first campaign. Choose ‘Conversions’ as your objective to turn viewers into customers. Remember, you can manage your budget at the campaign or ad group level.
You can choose from several ad formats, like In-feed ads for a cost-effective option appearing on users’ For You page, or TopView ads for a full-screen experience right when users open TikTok.
Here’s a brief sneak-peek into all these different kinds of TikTok ads:
In-feed ads: These ads appear seamlessly within the content feed while you’re scrolling through videos. They may be video ads or carousels up to 60 seconds long with a CTA to the landing page.
Top view ads: Top view ads bring your ads to the top; it is the first video that users see when they open the app. The ad transitions into an interactive in-feed experience allowing users to comment, share, or visit the brand’s profile. It is best for new businesses aiming for brand awareness, but they’re expensive than other ads.
Spark ads: Spark ads are one of the most popular TikTok ads that allow brands to boost existing content by the brand’s account or UGC. They’re usually shown as in-feed ads with a link to the brand’s profile or website.
Branded hashtag challenge ads: TikTok is the king of hashtag trends, and brands can make use of this popular feature to reach more people on the app. These ads allow businesses to create custom hashtags that encourage UGC by clicking on the hashtag. It is perfect for driving engagement to your brand.
Branded effects: If you’ve seen lenses, filters, or stickers on a particular brand’s theme on TikTok, they’re branded effects for advertisement. You can boost branded effects through branded hashtag challenge for better visibility and engagement.
Ecommerce ads: TikTok offers a unique category for ecommerce businesses, allowing them to drive sales directly within the platform. You can choose from video shopping ads, video shopping with TikTok Shop ads, and LIVE shopping ads.
TikTok Influencer Marketing
Other than Instagram, TikTok is the best platform for influencer marketing. While people previously did not know many social media celebrities, TikTok influencers like Charli D’Amelio gained the limelight quickly, showing the popularity of the platform. You can also use TikTok influencer marketing to influencer your potential customers into becoming customers.
Selecting the right influencers who align with your brand can catapult your visibility. It’s cost-effective, adds credibility, and taps directly into established audiences.
But there’s a downside: you /have less control over the exact audience. However, choosing the right influencers can mitigate this, ensuring your message reaches potential customers effectively. Make sure to select influencers that align with your brand image and cater to the same audience as yours to get the most of your influencer marketing budget.
Create Organic Content
Got no extra money to spend on ads or influencers? Organic content is your chance to shine with zero budget. TikTok welcomes all kinds of content from exotic wildlife videography to funny videos and interesting trends. Engage with TikTok’s massive audience through creative, authentic content that reflects your brand’s personality. It can help you bring in more engagement and visitors, increasing chances of conversions.
While it’s free and can lead to higher profit margins, remember, scaling this type of marketing takes time and persistent effort. Remember that a few months of consistently posting content that addresses your potential customers’ pain-points and the benefits of your products can be a game-changer.
Final Words
TikTok is an excellent platform for marketing today. It allows you reach people from all different age groups in all regions of the world. Paid ads target specific objectives with various formats, but they require investment; you can select from various in-app ad formats that suit your needs best. At the same time, influencer marketing is budget-friendly and builds trust, though it offers less audience control. Organic content also performs well on TikTok, costs nothing, and boosts profits, but is hard to scale.
Choose your favorite from these strategies according to your requirement and preference and get ready to see your business thrive on TikTok with these tips.
Need help with TikTok marketing for your dropshipping business? Get in touch with Wefulfil for expert consultation to boost your business.
