Do you want to start a dropshipping business and want to make the best of it? From finding the most popular niches and products to a trustworthy seller and marketing ideas, you need to work precisely in each area. That’s where Google Trends jumps in to help you get started with dropshipping.
Even if you’re already running a dropshipping business, following the latest trends helps you stay on top. You must continue evolving to keep up with the fluctuating market trends and regional demands.
With Google Trends, not only can you seamlessly follow current market trends, but you can also beat your competitors by staying ahead.It helps you find new products, keywords, and trends in particular regions so you can market your products accordingly. Let’s have a detailed discussion as to why you should use Google Trends for dropshipping,
Benefits of Using Google Trends for Dropshipping
1. Find Popular and Winning Niches
Google Trends can help you find niches to ensure you make the best profits. Once you find the niches, you get a clear direction to start working. Finding the popular niches means you can search for them to see how they work in your target regions. Plus, the graph can show you the current trends of each niche.
You can find both seasonal and forever-trending niches. For instance, javelin throws and swimwear are seasonal niches that trend for a specific period during a year. Whereas, if you search cosmetics and baby products, these are evergreen niches that sell throughout the year. Choose any of the niches and use Google Trends effectively to increase your dropshipping sales.
2. Identify Trending Products
After finding popular niches, you can start your search for demanding products. Google Trends can help you find winning products in your targeted regions. Identifying trending products with a larger target audience will eventually increase sales. Google Trends can help find products with an upward trend, significant search volume, and consistent demand; you can leverage this search for year-round sales. Finding the most searched products with an upward trend means they have more potential customers, which you can pull through effective marketing strategies.
3. Find Suppliers
Once done with identifying popular niches and its bestseller products, let’s head ahead to find suppliers. With Google Trends, you can search for suppliers and their ranks for particular products. You can choose one of the top-ranked reliable suppliers and source your products through them. Additionally, search for a specific supplier and compare them with other suppliers to consider their rankings before finalizing them.
In addition, find suppliers based on location to identify a trustworthy top-ranked supplier for your targeted dropshipping regions. Also, ensure the supplier has enough stock of your required dropshipping product. Finding a reliable supplier for your target location means your customers will receive their orders quickly, resulting in returning customers.
4. Keen Eye for Seasonal Demands
Google Trends has a sharp eye for seasonal trends, which is a great way to increase your dropshipping profits. You can analyze how searches and queries for particular niches and products fluctuate in specific periods during a year. Seasonal demands also depend upon your target audience and locations; you can look for trends on these bases. You must invest in the winning seasonal products to profit most from the hiking demands.
For instance, search queries and graphs for Christmas decor go up from November to December in the US. In contrast, Halloween niches trend around September and October. Add the top-sellers of these niches, stock up, and dropship the best-selling products across multiple micro-niches during the trending period to boost sales. Eventually, it increases profits, and you get returning customers.
5. Location-Based Approach
When you know the products you are willing to sell, Google Trends can help you identify regions where it is most popular. Use the location filter, add your product, and find areas where your target audience is searching for genuine queries to buy it. After identifying your target areas, you can use your marketing strategies based on location and people there. Strategic marketing will increase sales and ensure maximum Return on Investment (ROI).
This market research will also help you come up with seasonal deals for particular products that interest your audience. You will know in which areas and at what time of the year people are interested in buying your products and any other products.
6. Strong Keyword Game
If you want to increase the conversion rate, your product has to appear in top searches; for that, you must bring in your best keyword game. Besides the main keyword, combining multiple keywords helps bring the algorithm’s attention to your products. Google Trends assists you with relevant keywords and topics for a product search to increase visibility for your dropshipping products. Use high search volume keywords to improve your online presence, generate more leads, and increase conversions.
For instance, if you search for Christmas products, you’ll see in which region the audience searches for the product the most and other related keywords. You can optimize your product descriptions for better reach by using these keywords and removing low-volume keywords.
7. Effective Content Marketing Strategies
Google Trends gives you fresh insights into product and niche search and trend patterns. It makes it easy to tailor your content marketing strategies and Ad campaigns based on market needs. Strategic content marketing, along with proper SEO and high-search-volume keywords, is key to improving the online presence and visibility of your dropshipping products. Also, a winning content marketing plan has a lot to do with the location and interests of your target audience.
Moreover, Google Trends also identifies product peak seasons to strategize your marketing plan accordingly. This way, you will precisely know when to promote your products through Ads and SEO-optimized blog posts to generate more leads and conversions. More clicks means higher search rankings and even more conversations and sales.
8. Beat the Competition
The dropshipping business is in a fluctuating and highly competitive market. You must keep updating your product catalogue to keep up with the competition. To increase sales, add new products based on seasonal and regional trends. Plus, as the demands change, customers’ expectations from trusted stores also change. Your returning customers will expect better customer service with time.
Other than that, come up with friendly deals and seasonal offers for your target audience. Implementing all these points with quick shipments can help you quickly gain the upper hand on your competitors.
Conclusion
Starting a dropshipping business and succeeding in a highly competitive market comes with a fair share of challenges. To keep up, Google Trends can help you with the fluctuating trends and changing needs of products. From identifying popular niches and products to top-rated sellers for those products, Google Trends is here to assist you. Also, you can find high search volume keywords for effective content marketing strategies to make your life easier. Use Google Trends to target the right product keywords and increase visibility. Keep evolving with the trends, use effective promotions and deals, generate leads, increase sales, and earn returning customers.
